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The Upstart Active Story
Upstart Active is a lifestyle brand dedicated to strong, beautiful girls everywhere.  
Our brand mission is simple; to offer a unique range of girls’ active wear to inspire and empower.
Our fashionable, sporty aesthetic provides comfortable, practical sports apparel in premium fabrics to stand the test of time. Functional mix and match pieces curated in fun prints and bold colours allow girls to dress on their own terms.  Whether she’s at the track, in the studio, on the court or cartwheeling in the living room ….. Upstart has her covered!